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Package Design
Luxury Packaging
During my year at Pabsco- a luxury organic baby wear brand, I got a chance to conceptualise and design the sustainable packaging of the brand.
Each element of packaging was designed in such manner that it becomes an experience for customer, just to unbox the product.
This included the multipurpose cardboard box which could be used to store products for a long time, especially baby bedding.
We even developed a unique perfume to enhance the holistic sensory experience for our customers, while unboxing.
A hand calligraphed note would be added for the customer on request.
Special brand logo wax seals were designed to enhance the unpacking activity.
All such elements added up to engage customers in the brand experience and thus creating brand loyalty.
